Redrow has launched an innovative new kitchen visualiser tool which has been developed to help homeowners personalise each design element within their new kitchen. The tool uses real-time computer-generated imagery to create a fully customised kitchen space.
Redrow’s research shows that while a high number of potential buyers are searching for new homes online, over a quarter (27%) would still like to visit a development sales office to handle the personalisation of their new home.
The kitchen tool, which is now available in all of Redrow’s customer experience suites, will allow homebuyers to design their perfect kitchen space and then have sales colleagues on hand to show samples and talk through different pricing options.
The tool offers a unique way to design a kitchen from scratch, allowing buyers to visualise different options including kitchen islands, a variety of splashbacks, and finer details such as the appearance of sockets. Redrow found that over one in ten (11%) homeowners cited that a kitchen island is one of their top five features if they were to purchase a new home, and now its new tool will allow buyers to visualise the different options available to them.
Matt Grayson, group customer and marketing director at Redrow, said: “We’re excited to launch our brand-new kitchen visualiser tool to help homebuyers looking to design their dream home. The tool is the next step in Redrow’s ongoing investment to help customers find beautiful homes and builds on our industry-first online technology experience. Using the tool, customers can use real-time computer-generated imagery to build their kitchen from scratch – making it the easiest way to customise kitchens.” The launch of the tool follows the housebuilder’s award for Best Application of Technology at the UK Customer Satisfaction Awards 2023, while also recently retaining its five-star rating by the Home Builders Federation for customer service, highlighting how the business continues to successfully deploy technology to improve its customer service and satisfaction offering.
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